Emotional Apparel: The Psychology of Fashion

Think about the last time you threw on a pair of sweats and a hoodie after a breakup, a killer day at the office, or a depressive spell. Was it a far cry from the last time you put on your favorite blouse, jeans, and jewelry after hearing excellent news? If so, you’re one of the many fashion-frenzied dopamine dressers who stand by the relationship between fashion and feelings.

According to a 2012 University of Hertfordshire study, many believe that clothing choices can alter mood and vice versa. Among these believers are costume designers, who make deliberate apparel selections that reflect a character’s mood and intentions.

Given that fashion can be as diverse and unique as one’s personality, the color, materials, and style you select can speak volumes about who you are and what you feel. 



For the confident dresser, statement pieces are staples for accentuating favorite parts of the body. When you become familiar with your body, considering its strengths can go a long way.

For instance, curvier figures can benefit from stark, commanding pieces, such as the every-reliable little black dress or color-blocked get-up. In the same thread, long vertical lines highlight tall, slender bodies.

Kaddadia’s Versatile Wrap Top is versatile and customizable to underscore your best features.

Whatever parts of you are your favorite, confident fashion abides by no rulebook. Body diversity rejects the cans and can’ts of fashion and instead embraces the art of personal style. If it makes you feel good, wear it!



Following the pandemic in 2020, stress became an all-too-familiar emotion that manifested as sweatpants, eyebags, and oversized t-shirts. However, while you may not feel your best, you need not look your worst.

Let’s face it—no one wants to think about what to wear on a stressful day. Thus, dependable pieces like a pastel dress, essential jewelry, or staple pants eliminate the pressure to choose.

Calm, muted colors provide a unique, worn recipe for relaxation. Cool-toned pastels like baby blue and mint can temper and soften your mood, while neutrals like white, grey, and beige provide a sense of comfort.

When your head isn’t where it should be, consider comfortable pieces, such as Kaddadia’s wrap top and wide-leg pants, a reliable duo that hangs loosely and matches anything.



Whether interviewing for a new position or dipping your toes into something foreign, nerves don’t have to get the best of you—or your outfit.

On the day of your big break, you shouldn’t have to worry about wardrobe malfunctions, so choose something comfortable yet assertive.

Remember, you want to feel how you dress, so dress confidently! Take your elevated basics to the next level by pairing a strong yet simple outfit with brightly-colored jewelry.

The Bottom Line

Anything that influences your mood is a powerful tool. In addition to how you feel on a given day, fashion can impact how well you concentrate, communicate, and interact with your environment.

Being aware of the basic psychology behind how you dress and aligning your values with them can set the tone of your day.

Kaddadía is a local clothing brand that aims to transform the naturally fluctuating body and help its wearers dress intentionally.

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